Lize De Vries-Hong

SENIOR ADVISOR - COMMUNICATIONS

Lize is a communications leader specialized in the intersection of public affairs, corporate communications and media relations. She works with clients in both Europe and the US.

Lize has over a decade of experience in ideating and spearheading impactful communications and public affairs strategies for innovation-driven companies. She previously led economic impact campaigns at Google, built Uber’s reputation in Northern Europe, and ensured the continuity of Uber Eats’ license to operate in EMEA throughout the COVID-19 pandemic. Most recently, she was a key leadership team member at AgTech startup Source.ag. There, Lize helped the company scale from pre-seed to series A, building and leading all public affairs, communications and brand team efforts from the ground up.

Having worked with a wide range of tech companies touching myriad industries from pre-seed to IPO, Lize is skilled at translating company objectives into pragmatic strategies focused on impact. She knows how to turn political and media adversaries into vocal supporters, develop and orchestrate campaigns to influence policy making and reputation, and can build favorable public profiles for companies and individuals alike.

EDUCATION >
ERASMUS UNIVERSITY ROTTERDAM
M.A., Crisis Communications

VRIJE UNIVERSITEIT AMSTERDAM
M.A., Business Administration
B.A., Policy and Communications